A salon website brief that works with your booking system

Map a service to its next step

A list of service names is a starting point, but it may not tell a new client what to choose. Explain whether someone needs a consultation first, can book a standard appointment or should contact the salon. Returning clients may need a different path for maintenance or a refit.

Prepare the approved service name, description, duration if fixed, price or pricing basis, and booking destination. If the cost depends on length, method, stylist or another factor, explain that beside the price. Do not display a starting price as though it covers every appointment.

For hair extensions, for example, a consultation, fitting and maintenance visit can each require different information. This is a planning example, not a claim about a completed Webora client result. Use your own actual process when filling in the table below.

Confirm what the existing provider supports

Identify the provider your team uses to manage appointments and the public booking link it supplies. Agree whether the website needs a simple link, a supported embed or a custom integration. These involve different work and should not be treated as interchangeable.

A link can send visitors to an established booking flow. An embed can place part of that flow within the website, but still needs testing for small screens, keyboard use and loading. A custom integration requires documented access and rules for availability, confirmation and failures.

Keep subscriptions, transaction fees, reminders and deposit arrangements in the provider comparison. Do not assume they are included in a website build price. Ask who maintains staff, services, availability and cancellation rules after launch, and avoid running two independent diaries for the same appointments.

Show real work and useful visit information

Choose photographs of work you have permission to publish and give them useful captions. A visitor should be able to connect an example to the service it illustrates. Keep images appropriately sized so browsing the gallery does not become the slowest part of the page.

Introduce the real team using approved names and roles. Publish the salon’s genuine address, opening arrangements and practical access information. If you want to include a testimonial, retain the exact approved wording and the permission or public source behind it. Never convert private preview feedback into an invented star rating.

Place contact and visit information where someone considering an appointment can find it. A gallery alone rarely answers the questions about price, consultation, location and the booking process.

Test the complete booking handoff on a phone

Start on the service page and follow its actual booking button. Confirm that the destination identifies the right business and, where supported, the intended service. Check whether the visitor has to sign in, where confirmation appears and how to return to the salon’s website.

Use the provider’s test procedure or agree a clearly identified test appointment with the salon. Check the receiving system before treating the test as complete. A working button proves that a link opens; it does not prove that an appointment was accepted or a reminder was delivered.

Also test the alternative route when a visitor cannot book online. The phone link and enquiry option should explain what happens next. Avoid promising an instant confirmed appointment when a staff member still needs to review the request.

Measure enquiries and appointments separately

Keep the number of website visits, booking-button openings, submitted enquiries and confirmed appointments as separate measures. Your booking provider may hold the last of these. A link click cannot tell you whether the visitor completed the booking, cancelled later or became a paying client.

Use the same date range when reviewing trends, and record whether measurements exclude visitors who declined optional analytics. When asking how someone found the salon, give them a simple optional way to answer rather than trying to collect unnecessary personal information.

Send Webora your current website, service list, booking provider and the problems you want solved. The £400 business website package covers the agreed six to seven pages and booking or enquiry journey. Advanced integrations, reminders, payments and additional systems need their own confirmed scope.

Keep this comparison handy