What should a builder prepare for a new website?
Start with the jobs you want enquiries for, the places you actually work and the evidence you can show. A concise, accurate brief helps a designer build a website that answers homeowners’ questions without inventing services, credentials or projects.
1. Define the work and service area
List the main services in the language customers use, such as extensions, renovations or kitchen fitting. Explain where responsibilities begin and end: design, supply, installation and making good are not interchangeable. Include work you do not take on if that will prevent unsuitable enquiries.
Give the actual towns or travel area you serve, any travel arrangements and your real working or call-out hours. A large list of place names is not a substitute for useful service details. Separate town pages should have a distinct reason, supported by relevant work or genuine delivery information.
2. Choose a few projects you can explain
For each authorised project, provide the type of property, the original need, the work your business carried out and photographs that show it. Explain design or construction decisions only where you can substantiate them. Before-and-after images should represent the same job and be labelled accurately.
Get permission for photographs and customer quotations. Remove personal details or an identifiable private address where publication has not been agreed. A stock photograph can set a general tone, but must not be presented as a completed job or a member of your team.
- Project type and your actual role
- Approved photographs and image permissions
- A short explanation of the work and constraints
- Genuine customer feedback with its source, if available
3. Confirm credentials and the quote process
Supply credentials, memberships or insurance statements only when current and verifiable. Check permissions for using third-party badges. Do not add reviews, awards or guaranteed outcomes simply because another website displays them.
Decide what the first enquiry should collect: job type, postcode, a short description and preferred timing are a useful starting point. Explain whether you discuss the job first or arrange a site visit. The initial form should not request access codes, sensitive property details or imply a fixed price before assessment.
4. Agree responsibilities before launch
Identify the person who approves the content and the person who replies to enquiries. List existing domain, email and website arrangements before any migration. Agree the pages, image permissions, revisions, launch checks and handover in writing.
Webora’s £400 business package covers approximately six to seven agreed pages, with the first 12 months of hosting and domain registration, three revision rounds and 30 days of launch support. Live scheduling, estimates, customer portals and integrations are additional scope. A custom-coded website does not automatically include an editor; agree how new projects and service changes will be published.
An illustrative brief could read: We build extensions and carry out renovations in our confirmed service area. We have five authorised project photo sets. We want homeowners to describe the job and request a conversation before a site visit. This is an example brief, not a statement about an existing Webora building client.
Keep this comparison handy
| Prepare | What to supply | Check before publication |
|---|---|---|
| Services | Actual jobs, responsibilities and exclusions | Owner approves the wording. |
| Projects | Photos, context and your role | Permission and accurate descriptions. |
| Credentials | Current supporting information and source | No invented badges or claims. |
| Coverage | Real area and working hours | No fictional office or 24-hour service. |
| Enquiries | Recipient and useful initial questions | Test receipt, errors and follow-up ownership. |